About Us

Romsley Country Store
Our Story

Where Countryside Heritage Meets Modern Pet Care

From a physical store in the heart of Halesowen to a growing online brand β€” Romsley Country Store is built on passion, quality, and love for animals.

2024
Year Founded
2+
Product Lines
Dec 2025
Online Store Launched
UK
Free Delivery
Romsley Lifestyle
Who We Are
A Store Built on Passion for Animals

Romsley Country Store was founded in January 2024 with a simple but powerful vision: to provide pet owners across the UK with high-quality, thoughtfully designed products that reflect the spirit of the British countryside.


What began as a physical store in Halesowen, West Midlands, quickly grew into something much bigger. We started by selling a wide range of general pet products, but we always knew we wanted to build something uniquely ours. That ambition led us to develop our own branded product line β€” from our signature All-Rounder Dog Harnesses to our premium Enclosed Cat Litter Boxes β€” each bearing the Romsley Country Store emblem as a mark of quality and countryside heritage.


On December 6th, 2025, we proudly launched our online store, bringing the Romsley experience to pet lovers across the entire United Kingdom. Every product we sell is chosen with one goal in mind: the happiness and wellbeing of your animals.

Our Journey
From Idea to Reality
January 2024
Romsley Country Store Opens
We opened our physical store at Back Lane Farm, St. Kenelms Road, Halesowen β€” offering a wide range of pet, equine, and farm supplies to the local community.
Mid 2024
Building Our Own Brand
We began developing our own branded product line β€” designing harnesses, accessories, and pet care products that carry the Romsley Country Store identity.
2025
Growing the Collection
Our branded product range expanded with the All-Rounder Dog Harness collection and the Enclosed Cat Litter Box β€” products designed with quality and style at their core.
December 6, 2025
Online Store Launches
We proudly launched RomsleyCountryStore.com β€” bringing our products to pet lovers across the entire United Kingdom with free delivery and a seamless shopping experience.
2026 & Beyond
The Journey Continues
We are expanding our branded range, growing our online presence, and continuing to serve our local community β€” with big plans for the future of Romsley Country Store.
What Drives Us
Our Values
🐾
Animal Wellbeing First
Every product we design and sell is chosen with the comfort, safety, and happiness of your pet as the top priority. No compromises.
🌿
Countryside Heritage
Rooted in the British countryside, our brand reflects the values of quality craftsmanship, natural living, and a deep respect for animals and the land.
⭐
Uncompromising Quality
From the stitching on our harnesses to the materials in our accessories, we hold every product to the highest standard before it reaches your door.
🀝
Community & Trust
We started as a local store and that community spirit still drives everything we do β€” building genuine relationships with every customer, online and in-store.
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Free UK Delivery
We believe great products should reach every corner of the UK without extra cost. Free delivery is our commitment to every customer, every order.
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Our Own Brand
We are proud to be building a brand that stands for something β€” the Romsley emblem on every product is a promise of quality, style, and countryside character.
Georgi Nikolay Asenov
Georgi Nikolay Asenov
Founder & CEO
Meet Our Founder
Georgi Nikolay Asenov
Founder & Chief Executive Officer

Georgi Nikolay Asenov is the founder and driving force behind Romsley Country Store. With a deep passion for animals and a vision for building a brand that truly serves the pet-owning community, Georgi established the store in January 2024 with a clear mission: to combine countryside quality with modern accessibility.

"We didn't just want to sell products β€” we wanted to build a brand that pet owners could trust and be proud of. Every item with our name on it is a reflection of that commitment."

Under his leadership, Romsley Country Store has grown from a local physical store into a nationally recognised online brand, with its own product line now available across the entire United Kingdom. Georgi continues to personally oversee product development, quality control, and the brand's direction β€” ensuring that the Romsley name always stands for excellence.

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Visit Us
Back Lane Farm
St. Kenelms Road
Halesowen B62 0PG
United Kingdom
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Call Us
+44 15 6271 0586
Mon–Sat Β· 9am–5pm
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Email Us
Contact@romsleycountrystore.com